Circumstances where 301 redirect is highly recommended

SEO Charlotte guideline and experience aware you where 301 redirect is highly recommended and provides proper implement of it. If URL of your website has been changed or if you don’t want to get traffic on previous URL, it is highly recommended to use search engine friendly 301 redirect, it is not only for search engine’s ease but also helps your website’s visitors to redirect on your website.

Condition where 301 redirect is useful:

1) If you have change URL of your website, you want to get traffic on new URL.

2) If you are having multiple URL for example your website can be reached from http://www.covetus.com, http://www.homecovetus.com, http://www.covetushome.com. Now people can reach to your website by any of three URLs. In also this case you need to provide 301 redirect. Select one of this URL as preferred (canonical URL) URL and apply 301 redirect on remaining two URLs to redirect traffic on your preferred URL. Preferred URL or domain sometimes also referred as canonical domain, it is a domain that you want to be indexed by search engine.

3) If you have two website’s and if you joined both websites you need to provide redirect on that sites to transfer traffic on newly merged site.

Hire SEO Expert and create 301 redirect in right way

If you want to change URL of your website permanently you can use 301 redirect, it is a permanent redirect. But redirect should done in correct way otherwise it will affect your website. Hire SEO Expert from our SEO Company and implement it in right way. If you have a website www.seoservices.com and now you want to change this URL with www.extensiveseoservices.com, you have to provide 301 redirect from old URL to new URL, if anyone will click on old URL will automatically redirect to new URL. 301 redirect also called change of address form. If you changed your URL and someone doesn’t know that you moved 301 redirect can enables you and make sure that all your mails are now forwarded on new URL.

301 Redirect

PHP Code for 301 redirect:

<?

Header( "HTTP/1.1 301 Moved Permanently" );

Header( "Location: http://www.new-url.com" );

?>

301 redirect is search engine friendly redirect. Search engine friendly redirect checker tool help you to check your redirection is correct or not but don’t always rely on tools, before going to work for any SEO redirect remember http://www.seoservices.com and www.seoservices.com are different while sometimes people considers it as same but both are actually different. Setup 301 redirect between http:// and http://www. Another thing to keep in mind is that do not switch to new URL before setup 301 redirect.

Hire SEO Expert and get strategic guidelines according to Google’s Updates

Hire SEO Expert and get strategy that follows guidelines that provided by Penguin 2.0 which is the significant algorithmic update and focus on anchor text, type of backlink and shady link-building practices (paid links). Penguin update penalizes websites that works on black hat SEO techniques and creates spam links. On the other hand rewards sites which works genuinely and follows Google’s guidelines.

If following Google’s guidelines will be applied your website will definitely achieve good search engine ranking:

 1) Don’t create excessive links on the same keyword doing so is now considered as spamming.
 2) Make sure you are using correct spelling and grammar in your content.
 3)To prevent from scrap and stolen content Google introduced authorship, you can claim for authorship in  your blogs. If you will include Google’s authorship you have to add a snippet of code to your website. It also increases traffic to your blog.

Hire SEO Expert and evaluate your online marketing effort with the help of Google analytics

Google Analytics is a very useful tool for tracking site statistics. Hire SEO Expert from our Charlotte and Dallas SEO Expert and improve statics for your online business. Google Analytics is one of the best tools for analyzing traffic on your website. It will give you an enormous amount of information and monitor all aspects of your website and shows who is visiting your site, what they're looking for, and how they're getting there. It monitors efficiency of your online business by observing your website’s performance.

Google Analytics

It show number of visitors or traffic to your website, page view and also keep track of new visitors. Google Analytics not only drives traffic but also ensures targeted traffic on your website and improve conversion rate and ranking for your website. It keeps track of regular and new visitors to your website and gives accurate statics of how much time they spent on your website by calculating bounce rate. Bounce rate indicates how much time visitors stay on your website, low bounce rate is always better for your website.

Hire SEO Expert and get compensation if your website hit from Google’s algorithms

Hire SEO Expert from our SEO firm we ensure all the guidelines and rules of Google’s algorithms and enable you to reach on top position. Google’s all algorithmic updates focus and stops spamming and remove low quality websites from top position. Quality of website and relevancy are the major factor which will affect website’s ranking and reputation for next twelve years.

Google's Updates

More diverse content help you to rank better on search engine, to appear in different verticals of search engine is important, descriptive and detailed content will give you advantage, interactive videos, queries and infographics also help. Guest posting, content marketing are also became ubiquitous in SEO.

Both the panda and penguin updates are intended to remove low quality websites from top position. Panda updates focus on websites which are not necessarily spam but contains low quality content, it affects websites having thin and low quality content for example keyword stuffed articles that offered little to no real value for the reader. Many publishers would submit the same article to a bunch of these content farms just to get extra links.

Google bombing: Technique to artificially elevate a web site

Google bomb also referred as Googlewashing, it is a technique in which large number of peoples or group of peoples conspire to artificially elevate a web site in Google's web search results ranking  it creates large numbers of links and achieve high ranking for irrelevant and off topic keyword phrases. Get Charlotte SEO services and improve your website’s ranking and also get updated about Google’s latest updates and algorithms.

Google Bombing

Apart from improving ranking Google bombing also improves search engine listings of web pages for relevant search terms. Google bombing was introduced by Andrew Orlowski in May 2005 in New Oxford American Dictionary.

It is related to spamdexing and modifies HTML pages to increase the chance of their website being placed close to the beginning of search engine results. In Google bombing specific web page is focused to rank up and it makes bulk amount of links for specific page. Google curb Google bombs by changing formula for ranking pages by relevancy.

Cloaking: A black Hat SEO technique that deceives user and search engine

Sometimes black hat SEO and spamming hurts your website to the extent that you never thought Cloaking is one of the most commonly used black hat SEO technique which may lead to failure. SEO Charlotte services aware you with legitimate SEO services and intimate you to avoid such messy black hat SEO services.

Cloaking: Black Hat SEO Technique

 

Cloaking is a black hat SEO technique in which the content presented to the search engine  is different from that presented to the user. This is done with help of User- agent a server-side script delivers different version of the web page, which is not visible.

Cloaking is black hat SEO technique and deceives search engine, but sometimes it inform search engine about content which includes images and flash and Google may not locate this content. It is form of doorway pages.

Sometimes Cloaking used to redirect user on another page on which website’s owner wants their visitors. Suppose if you enter your search term and wanted to get result relevant to your search term instead of getting proper result sometimes you will get on another page.