Circumstances where 301 redirect is highly recommended

SEO Charlotte guideline and experience aware you where 301 redirect is highly recommended and provides proper implement of it. If URL of your website has been changed or if you don’t want to get traffic on previous URL, it is highly recommended to use search engine friendly 301 redirect, it is not only for search engine’s ease but also helps your website’s visitors to redirect on your website.

Condition where 301 redirect is useful:

1) If you have change URL of your website, you want to get traffic on new URL.

2) If you are having multiple URL for example your website can be reached from http://www.covetus.com, http://www.homecovetus.com, http://www.covetushome.com. Now people can reach to your website by any of three URLs. In also this case you need to provide 301 redirect. Select one of this URL as preferred (canonical URL) URL and apply 301 redirect on remaining two URLs to redirect traffic on your preferred URL. Preferred URL or domain sometimes also referred as canonical domain, it is a domain that you want to be indexed by search engine.

3) If you have two website’s and if you joined both websites you need to provide redirect on that sites to transfer traffic on newly merged site.

Hire SEO Expert and create 301 redirect in right way

If you want to change URL of your website permanently you can use 301 redirect, it is a permanent redirect. But redirect should done in correct way otherwise it will affect your website. Hire SEO Expert from our SEO Company and implement it in right way. If you have a website www.seoservices.com and now you want to change this URL with www.extensiveseoservices.com, you have to provide 301 redirect from old URL to new URL, if anyone will click on old URL will automatically redirect to new URL. 301 redirect also called change of address form. If you changed your URL and someone doesn’t know that you moved 301 redirect can enables you and make sure that all your mails are now forwarded on new URL.

301 Redirect

PHP Code for 301 redirect:

<?

Header( "HTTP/1.1 301 Moved Permanently" );

Header( "Location: http://www.new-url.com" );

?>

301 redirect is search engine friendly redirect. Search engine friendly redirect checker tool help you to check your redirection is correct or not but don’t always rely on tools, before going to work for any SEO redirect remember http://www.seoservices.com and www.seoservices.com are different while sometimes people considers it as same but both are actually different. Setup 301 redirect between http:// and http://www. Another thing to keep in mind is that do not switch to new URL before setup 301 redirect.

Hire SEO Expert and get strategic guidelines according to Google’s Updates

Hire SEO Expert and get strategy that follows guidelines that provided by Penguin 2.0 which is the significant algorithmic update and focus on anchor text, type of backlink and shady link-building practices (paid links). Penguin update penalizes websites that works on black hat SEO techniques and creates spam links. On the other hand rewards sites which works genuinely and follows Google’s guidelines.

If following Google’s guidelines will be applied your website will definitely achieve good search engine ranking:

 1) Don’t create excessive links on the same keyword doing so is now considered as spamming.
 2) Make sure you are using correct spelling and grammar in your content.
 3)To prevent from scrap and stolen content Google introduced authorship, you can claim for authorship in  your blogs. If you will include Google’s authorship you have to add a snippet of code to your website. It also increases traffic to your blog.

Hire SEO Expert and evaluate your online marketing effort with the help of Google analytics

Google Analytics is a very useful tool for tracking site statistics. Hire SEO Expert from our Charlotte and Dallas SEO Expert and improve statics for your online business. Google Analytics is one of the best tools for analyzing traffic on your website. It will give you an enormous amount of information and monitor all aspects of your website and shows who is visiting your site, what they're looking for, and how they're getting there. It monitors efficiency of your online business by observing your website’s performance.

Google Analytics

It show number of visitors or traffic to your website, page view and also keep track of new visitors. Google Analytics not only drives traffic but also ensures targeted traffic on your website and improve conversion rate and ranking for your website. It keeps track of regular and new visitors to your website and gives accurate statics of how much time they spent on your website by calculating bounce rate. Bounce rate indicates how much time visitors stay on your website, low bounce rate is always better for your website.

Hire SEO Expert and get compensation if your website hit from Google’s algorithms

Hire SEO Expert from our SEO firm we ensure all the guidelines and rules of Google’s algorithms and enable you to reach on top position. Google’s all algorithmic updates focus and stops spamming and remove low quality websites from top position. Quality of website and relevancy are the major factor which will affect website’s ranking and reputation for next twelve years.

Google's Updates

More diverse content help you to rank better on search engine, to appear in different verticals of search engine is important, descriptive and detailed content will give you advantage, interactive videos, queries and infographics also help. Guest posting, content marketing are also became ubiquitous in SEO.

Both the panda and penguin updates are intended to remove low quality websites from top position. Panda updates focus on websites which are not necessarily spam but contains low quality content, it affects websites having thin and low quality content for example keyword stuffed articles that offered little to no real value for the reader. Many publishers would submit the same article to a bunch of these content farms just to get extra links.

Google bombing: Technique to artificially elevate a web site

Google bomb also referred as Googlewashing, it is a technique in which large number of peoples or group of peoples conspire to artificially elevate a web site in Google's web search results ranking  it creates large numbers of links and achieve high ranking for irrelevant and off topic keyword phrases. Get Charlotte SEO services and improve your website’s ranking and also get updated about Google’s latest updates and algorithms.

Google Bombing

Apart from improving ranking Google bombing also improves search engine listings of web pages for relevant search terms. Google bombing was introduced by Andrew Orlowski in May 2005 in New Oxford American Dictionary.

It is related to spamdexing and modifies HTML pages to increase the chance of their website being placed close to the beginning of search engine results. In Google bombing specific web page is focused to rank up and it makes bulk amount of links for specific page. Google curb Google bombs by changing formula for ranking pages by relevancy.

Cloaking: A black Hat SEO technique that deceives user and search engine

Sometimes black hat SEO and spamming hurts your website to the extent that you never thought Cloaking is one of the most commonly used black hat SEO technique which may lead to failure. SEO Charlotte services aware you with legitimate SEO services and intimate you to avoid such messy black hat SEO services.

Cloaking: Black Hat SEO Technique

 

Cloaking is a black hat SEO technique in which the content presented to the search engine  is different from that presented to the user. This is done with help of User- agent a server-side script delivers different version of the web page, which is not visible.

Cloaking is black hat SEO technique and deceives search engine, but sometimes it inform search engine about content which includes images and flash and Google may not locate this content. It is form of doorway pages.

Sometimes Cloaking used to redirect user on another page on which website’s owner wants their visitors. Suppose if you enter your search term and wanted to get result relevant to your search term instead of getting proper result sometimes you will get on another page.

Get SEO Charlotte advertising services and increase click through rate of your website

Click Through rate

Effective advertisement depends on several factors our SEO Charlotte advertising services ensure effective and successful ads for our clients. Click through rate (CTR) measures the effectiveness of an advertisement. It captures customer’s response to your website. You should measure effectiveness of each ad's CTR regularly and if necessary make appropriate changes for improving CTR of AD. If CTR is low you should make appropriate modifications in AD.

If you have high CTR that means your website get more attention, clicks and your content can be easily get found by your visitors and your ad position can also improved if you have high CTR.

It is calculated using the following formula that involves the number of clicks and impressions:

CTR = (Clicks/Impressions) x 100

It is number of times clicks made on your ad divided by total number of impressions. A 1.0% CTR means that for every 100 impressions, there is 1 click. CTR measure the effectiveness of your keywords and Advertise. For getting effective and successful advertisement ensure your keywords are relevant to your ads.

Hire SEO Expert and get quality inbound links to your website

Link juice can be considered to rank up your website on Google. If you have more inbound links to your website you more you will receive link juice. But only Strong and quality inbound links will help you getting on the top of a Search Engine. So for creating good quality link juice you must have good quality inbound links. Hire SEO Expert from our Dallas, TX and Charlotte based Company and take advantage of quality backlinks to your website.

Link juice is a term pointing towards benefits you get from backlinks for your website and backlinks always helps you to improve your website’s SERP for getting benefit from it you have to ensure quality of backlink because backlink can also come from low quality site.Ensure you are getting backlinks from Dofollow and high page rank websites, article submission on dofollow article directories, blog posting, blog commenting are best way to get quality backlinks.

Hire SEO Expert and get easily informed with RSS Feed

RSS feed solves the problem of peoples who use web frequently and need specific type of blogs or information frequently by simply enabling RSS feed field. RSS save time by removing the overhead of manually visit any website every time to check updates.Hire SEO Expert and get effective RSS feed.

RSS Feed

The RSS, Really Simple Syndication, or Rich Site Summary format is a text-based XML format that intimates you about another Web site and you can get updates from using RSS feeds. The RSS feed executes the XML code, displaying the content in a readable format with a list of titles and links. 

mRSS:

Google accepts Media RSS (mRSS), mRSS is RSS module that supplements the element capabilities of RSS 2.0 and allow more robust media syndication. If you publish an mRSS feed for the video content on your site, you can submit the feed's URL instead of including the video information in a Sitemap.

Atom 1.0:

Atom is the name of an XML-based Web content and metadata syndication format, it is another example of RSS feed, Google accepts Atom 1.0 format also.

SEO Charlotte tactics for successful SEO

Let’s give a glimpse on some SEO techniques that every SEO optimizer should incorporate. Our SEO Charlotte consolidates all techniques for successful SEO process.

SEO Techniques

1)      Effective  on-page of website:

Before going to work on off page optimization ensure your website’s on page is proper or not. Your main keyword should be used in title tag, Meta tag, and in content.

2)      Try to make compelling and linkable content:

Don’t think SEO as only creating backlinks always remember and write quality and compelling content. A few but quality work is more desirable by search engines as compare to bulk amount of messy work.

3)      Appropriate use of keywords:

Whether you are creating content for your website or creating blogs or articles ensure that you are using your main keywords and you must use it in a natural way don’t try to stuff keywords. Keep balance in use of keywords it should be look in natural way.

4)      Remember SEO is continuous process quality work retain ranking for long time:

Once you have created backlinks for your website, achieved top ranking on search engine and stop working, your website’s ranking will deteriorate but if you have done quality work rate of deterioration will slow and you will not get down all of sudden.

Hire SEO Expert and get effective way to crawl your video

Most of the time website and video not get crawled by search engines because of technical problems. Video sitemaps are best way to get crawled by search engine they provide effective way to be crawled by web crawlers. Hire SEO Expert from our Dallas based company and get effective technique to get crawl your videos by web crawlers.

Video Sitemaps

Reasons why your video not gets crawled by search engines:

1)      You are not providing appropriate title

2)      URL is not keyword oriented or not containing your main keyword

3)      No relevant description for video

Add Video Sitemap

Once you have created video you need to make sure that Goggle can find and crawl your video. Video sitemaps ensures that Googlebot can find your all pages in which you have used video. Video sitemaps help you to publish and syndicate your video. It’s not always easy to get top ranking of your video for all keywords but you can easily get in Google video searches via video sitemaps it is the best way to getting traffic.

Once your sitemap created, you can submit URL of your sitemap on Google webmaster tool. Give relevant title and description in video sitemap helps your video to get easily found by search engine. You can create upto 50,000 videos with the help of video sitemaps.

Hire Joomla Developers and get extensible joomla services

Hire Joomla Developers

Joomla is open source and freely available content management services. Joomla is the best and powerful content management system among all other content management systems which provides website development and powerful online application. Hire Joomla Developers and get effective solution for your website.

Joomla is leading open source content management system. Joomla is too easy new users can also install and manage Joomla. And you can quickly develop website with the help of Joomla. Now a days several large scale companies are working on Joomla platform.

Our development team provides faster and best joomla development services as compared to other content management services. Our joomla application provides solution for both simple and complex content management services. Our joomla experts provide services for all size and shape websites. Get our extensible and effective joomla services and enhance your business.

Know where robot.txt file is highly recommended with SEO Charlotte guidlines

Robot.txt

When search engine frequently come to your website and index part or page of your website that you want to prevent from indexing you can use a technique so that search engine will index only that part of your website which you want.

This can be done with robot.txt. Robot.txt is text file and tell search engine which part of your website you don’t want to be visited by search engines. Robot.txt file is resposnible for making or breaking your website’s reputation on search engine so use of robot.txt file must be clear and appriopriate. SEO Charlotte experts will inform you where and how effectively use robot.txt files.

Some cases where use of robot.txt file is highly recommended:

1)      If you are using sensetive data on your website

2)      If you want to save your website’s bandwidth by excluding some high bandwidth consuming things on your website like images, javascript and stylesheets

3)      If you are places expensive research content on your website in that situation you have to use robot.txt.

Comprehensive advertising by internet marketing consultant Dallas

Internet marketing consultant Dallas provides effective and comprehensive advertising and social media services.  Our internet marketing experts acquire targeted visitors through comprehensive advertising and convert them into customer.

We assimilate some internet marketing tactics for effective advertising:

Search engine marketing:

Search engine marketing is an affordable and effective online advertising technique. You can improve your website’s ranking by get noticed from search engine.

PPC Advertising:

Pay Per click (PPC) is simple and paid technique for advertising but its expensive technique. If you are working on PPC unlike SEO your website’s ranking will retains its position if you will continue PPC advertising and your website will loss position if you will stop working.

Search Engine Optimization:

SEO is easiest way for advertising but unlike PPC its time consuming and its also low budget technique as compare to Pay per click and social media marketing. SEO enables several advertising techniques like CPC and banner advertising in reasonable cost. Improving your website’s SERP with SEO requires continious effort and time and once you have created quality backlinks natural backlinks, effect of that will retain for long time.

Email Marketing:

It is effective and inexpensive technique to get targeted audiences. Its easy and fastest way to forward email to people and it also prevents spam filter.

Online Press Release:

Press realease helps to achieve good search engine ranking.

Before starting marketing we perform through and comprehensive market research. Our internet marketing experts analyze competitor, customer behavior their requirements and prepare marketing strategy for our customers. We apply techniques that are best suitable for our customers. Get our customized internet marketing and SEO services and improve your online business. To get more information about our services visit our website http://www.covetus.com/internet-marketing.html