Hire SEO Expert and get strategy that follows guidelines that provided by Penguin 2.0 which is the significant algorithmic update and focus on anchor text, type of backlink and shady link-building practices (paid links). Penguin update penalizes websites that works on black hat SEO techniques and creates spam links. On the other hand rewards sites which works genuinely and follows Google’s guidelines.
1) Don’t create excessive links on the same keyword doing so is now considered as spamming.
2) Make sure you are using correct spelling and grammar in your content.
3)To prevent from scrap and stolen content Google introduced authorship, you can claim for authorship in your blogs. If you will include Google’s authorship you have to add a snippet of code to your website. It also increases traffic to your blog.
There is always a right and the wrong way of doing the things. Same applies to the internet marketing. If you pick right way then the results will be in your favor. For my business marketing I consulted the experts and they suggested me quick methods like PPC and SMM. I hired their Adwords and facebook ads management services and getting really nice results.
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